Productivity has always fascinated us. Why is it that
sometimes we do a lot of things and yet don’t seem to
achieve anything and sometimes do a few things and
accomplish a lot? We attended a talk by Dr John Demartini on
Productivity in December. He is one person that is extremely
productive so we were very keen to hear his thoughts and
theory on what this thing called productivity is all about.
Also how do you know when you are hiring someone that they
are going to be productive?
Productivity is directly proportional to you
being congruent with your purpose and meaning, your actions
linked to your highest values. Inertia is directly
proportional to lack of congruency with your highest goals.
Looking at Dr John Demartini’s diagram above,
people who own their own identity, have purpose and meaning
in their life, have actions that are linked to their highest
values, need no motivation. They are highly productive and
self initiated. People who don’t know who they are, have no
purpose or meaning in their life, tend to have no identity
of their own and hence need motivation in order to get
So the key to being very productive is do
what you are passionate about and outsource the rest.
Demartini does 4 things – he researches, teaches, travels
and writes. The rest he outsources. This allows him to
travel to 56 countries in the world annually, deliver over
400 talking engagements in a year and produce books, DVDs
If you have low goals, nothing that you are
passionate about, then you tend towards immediate
gratification to fill your needs. You also tend to become
infatuated about others rather than being comfortable with
yourself. It leads to needs being filled by addictions,
dependencies or living beyond your means. Infatuation with
material wealth is a dangerous trend in this country at the
has the capacity to do extraordinary things. Think of what
Mother Theresa accomplished with very little material
wealth; many domestic workers in South Africa have been able
to give their children the education that they never had and
give them a lift in life.
Productivity in the Workplace
Good leaders are ones where their work is
congruent with their passion and values. Think of the many
successful entrepreneurs who doggedly keep at what they do,
through thick and thin and have been rewarded for that hard
work – Richard Branson, Raymond Ackerman, Richard Maponya
etc. Their main passion has not been about making as much
money as they can, over and above everything else.
Innovation, service, trying new ideas are more their
passions. What these entrepreneurs have achieved in such a
short time span is inspirational to us all.
leadership of a company is not able to articulate their
vision and purpose for the company, then no employees will
be able to align their own values and purpose with the
company and hence the company will be unproductive and
usually go out of business.
productive company is one where everyone’s values and
purpose are aligned to those of the company. This creates
loyal employees – employees are not loyal to a company, they
are loyal to their own values! Think of Google and Apple.
Both companies have leaders that have a strong purpose and
values, employees who are passionate about working there and
waiting lists of “wannabee” employees. This congruency, and
hence high productivity, has lead to huge continuous
innovation, market leadership and superb financial results.
person has different needs and values that need to be
fulfilled. When you are hiring someone, do you question them
as to how this job is going to fulfil their needs? If there
is congruency, then that person will be productive; if they
are unable to articulate how, then don’t hire them! This
applies to every single role in a company. Greatest
innovation comes when people love what they are doing.
Why is productivity so low in this country?
Look out for our next newsletter when we will be linking
Maslow’s hierarchy of needs with productivity.